What is SEO and How it works

What is SEO and How it works

SEO (Search Engine Optimization) in simple, means how you can increase traffic to your site. If search engines like Google realize that your content is very valuable then Google will rank your content otherwise not.

But the question is this, how we can tell Google that our content is more valuable than others and you have to index and rank our content. For this purpose, we have to build our PA (Page Authority), DA (Domain Authority), Quality Backlinks and much more. Google has approximately 200 factors to check and after this which site scores more, get ranking.

In fact, by doing SEO we tell search engines that our content is more valuable and you have to rank our content.

Types Of SEO:

There are two types of SEO
On-page SEO
Keyword research, meta description, meta tags, H1, meta keywords etc.
Off-Page SEO
Forum submission, Social media engagement, Blog directory submission, article submission etc.

Many of the bloggers focus on getting backlinks by commenting on other sites and neglect other 199 factors to get ranking. But now after Google's new update, you can rank your site by just doing on-page SEO. You can read many articles of backlinko.com and neilpatel.com to get a better understanding of on-page SEO.

Off-page SEO will make our website popular on the internet so we can get more visibility and traffic as well. You can make backlinks by many methods (forum submission, blog submission, commenting, article submission etc) or can buy from many companies.

Google ranking based on the trust of Google onto the websites. More Google trusts your site more you will get ranking easily because Google ensures that their user is getting the perfect information they want. That's why google rank trusted sites in SERP and new websites can't get ranking.

When we get visitors and they spend time on our website then Google realize that this website may have good enough content that a visitor is reading their blog with interest and your bounce rate decreases. And when you get the trust of Google by doing good work you will get ranking.

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